Abhiruchi Cookery Show -13th April

Dhanush has been releasing his films in Telugu on a regular basis, but most of them have failed to make a notable impact at the box office. The actor also seems to have scaled down his promotional efforts in the Telugu market, with minimal publicity for his dubbed releases.

In most cases, Dhanush reportedly attends just a single promotional event before moving on, leaving the responsibility of marketing largely to the producers. As a result, the films often depend entirely on audience response and word of mouth.

Only content-driven films have managed to show some traction, while a majority of his Telugu releases have ended up as flops or disappointments. He did find success with “Sir”, directed by Venky Atluri, which performed well in Telugu and became a notable hit.

However, his next Telugu release “Kuberaa” managed only average performance, while its Tamil version underperformed. His dubbed films have fared even worse, with several of them failing to recover costs.

His previous release “Idly Kottu” (Tamil version “Idly Kadai”) also turned out to be a major failure in Telugu markets, registering weak openings and no significant post-release growth.

More recently, his latest film “Kara” has reportedly ended as a complete washout, failing to generate decent openings or positive momentum after release.

Meanwhile, reports suggest that Dhanush’s situation in Tamil cinema is also not very strong, as he has been struggling to deliver consistent commercial successes even in his home industry.