With just three days left for release, the silence from the makers of Drishyam 3 in the Telugu market has become a major talking point. Despite releasing the Telugu trailer and opening bookings, the team has not conducted a single press meet, promotional event, or media interaction in the Telugu states.
Industry observers feel this low-key approach could prove costly. Telugu audiences have consistently shown strong support for content-driven thrillers, and the first two installments of the franchise gained massive popularity in the region largely due to the success of the Telugu remakes featuring Venkatesh Daggubati.
His involvement helped the franchise connect deeply with both family audiences and mass viewers. However, this time, with no Telugu remake version, the original film carries the full burden of attracting audiences on its own.
Meanwhile, Karuppu is enjoying decent buzz in Telugu states, especially in major centres, driven by the strong popularity of Suriya. In comparison, Drishyam 3 appears to be relying on a relatively passive promotional strategy.
Although Mohanlal enjoys immense respect among Telugu audiences, trade experts believe goodwill alone may not be enough in today’s highly competitive theatrical market. A stronger promotional push could significantly improve awareness and boost opening-day prospects.
The film is directed by Jeethu Joseph, who returns to continue the acclaimed thriller franchise.
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